Balise Motor Sales is one of the largest and well-known automotive groups in New England. Established in 1919, Balise has roots planted in the Springfield, Massachusetts area. Over time, Balise name has expanded to over 20 dealerships all across New England. They remain a family owned company who aims to provide customers with an exceptional experience, beginning with its iconic logo and tagline. Ask anyone in New England about Balise and they will tell you: “You’ll Do Better at Balise”.
I was hired by Balise Motor Sales in the winter of 2012 as a graphic designer. The description was simple: create advertising assets and maintain marketing materials across all dealerships. Seems easy enough, right? When I officially began, I realized the position was so much more than the description let on. The first two weeks of each month begins with web specials from every dealership. The volume of ads being pushed out can range anywhere from 200-300…all in a matter of days. But that’s not all. Following the specials design phase, homepage banners are created for websites and customer newsletters are put together. I strive to balance Balise branding across all mediums while maintaining each manufacturer’s identity.